Cassie Carter, PhD Services Portfolio About Cassie Carter Contact Cassie Carter
web & print design, e-commerce, & usability for small businesses, artists, and nonprofits
     
 

About Cassie Carter

 
 

Professional Biography
 

My work as an independent web designer, artist, and writer is the product of my extensive experience with computerized and online media and my diverse background in art, writing, research, and advertising.

I began developing websites in 1995, and I've worked full-time in the interactive industry since 1998. My experience with computers and the internet extend back to the 1980s. I took college courses in two of the hot programming languages of the day, Basic and Pascal (!); administered test runs of an experimental, computerized version of the Armed Services Vocational Aptitude Battery (ASVAB) and ran computerized statistical programs; hung out on UseNet Newsgroups; and used Gopher for online research before the World Wide Web (as we know it today) existed.

There were no formal training programs for web development when I got into the business, so I learned by working in the trenches as a developer, doing everything from hand-coding Active Server Pages in VBScript for BarnesandNoble.com to designing and building 15-20 small business and nonprofit web sites soup to nuts. Additionally, I worked for two online advertising agencies. At Harvest Advertising, a small agency, I learned the best "tricks of the trade" of direct advertising and helped design and develop a variety of websites and marketing tests. At advertising giant Ogilvy & Mather, I worked with large, multi-disciplinary teams on interactive advertising campaings and larger websites for Fortune 500 companies such as Kraft Foods (Postopia.com), TIAA Cref, and American Express. Marketing and advertising are favorite subjects of mine and I have researched and studied various approaches and historical trends extensively over the past six years. Meanwhile, I have worked as an information architect and technical writer all along, researching requirements, writing white papers and specification documents, and designing user interactions. My experience includes working as lead information architect for B2B giant Advanstar.com. Refer to my resume [PDF] for details.

My graphic design experience extends back to my childhood passion for drawing. I went to college on two art scholarships and, over the years, my portfolio of artwork has grown to include works in pencil, India ink, and acrylics, as well as digital graphics. I now also apply my talents to web design and print design (brochures, invitations, CD artwork, business cards, etc.) as well as creation of Flash movies.

Finally, my extensive formal education as a researcher and writer is probably what most clearly sets me apart from others in my line of work. I earned doctorate and master's degrees in English, published six journal articles and one book article between 1995 and 1998, presented twelve conference papers between 1994 and 1998, and contributed articles to Contemporary Literary Criticism and Contemporary Authors in 2002 and 2003. I also taught college research and writing from 1998 to 1998. (For more information, please see my academic curriculum vita [PDF]). Working in the interactive industry, my research and writing skills, combined with real world experience, allow me to offer my clients 360° solutions that approach individual projects in light of "the big picture."

     
  Tools of the Trade
   
  • Operating system: Windows
  • Hosting platforms: UNIX, Windows
  • Coding languages: HTML, JavaScript, VBScript, CSS, ASP, Perl/CGI (limited), Miva (limited);
  • HTML editing software: HomeSite, Dreamweaver, Notepad, BBEdit (Mac)
  • Graphics software: Fireworks, Freehand, Flash, PhotoShop, Illustrator
  • Print layout software: Illustrator, QuarkExpress
  • Writing/publishing: MS Word, Acrobat, PageMaker, FrameMaker, Robohelp
  • Information architecture: Visio
  • Project Management: MS Project
  • Other: PowerPoint, Excel, Access
     
  Resume & Portfolio
   

Please follow the links below to view my resume, curriculum vita, and portfolio.

     

 

 
   
©2004 Cassie Carter