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The overall goal of this project was to redesign
the legacy website for e-commerce, incorporating an online shopping
cart, redesigning the user interface to optimize usability and
sales, researching affiliate programs, and identifying marketing
opportunities. A secondary goal was to facilitate site maintenance
through the implementation of easy-to-manage “templates.”
To accomplish these goals, I restructured the site, designed
a new look and feel, and implemented and customized Miva Merchant
using 17 add-on modules. |
