Cassie Carter, PhD Services Portfolio About Cassie Carter Contact Cassie Carter
web & print design, e-commerce, & usability for small businesses, artists, and nonprofits
     
 

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Selected Usability & Information Architecture Projects

     
   
   
  B2B Portal Case Study
 
Case Study: B2B Portal
Provides overall context for information architecture and usability challenges faced by a major Business-to-Business portal and addressed by the documents below.
       
    Registration Process
   
Usability Audit: Registration Process (PDF). Advanstar Communications, 2001.
Details the multitude of usability problems existing in the original registration process. Clicking on the link will open a printable PDF document in Acrobat Reader.
       
   

Blueprint: Registration Process (PDF). Advanstar Communications, 2001.
High-level, structural blueprint for a multiple-stage registration process. Clicking on the link will open a printable PDF document in Acrobat Reader.

       
   
Prototype: Registration Process (PDF). Advanstar Communications, 2001.
This was a functioning HTML prototype of the multiple-stage registration process. What you'll be seeing, however, is a PDF "printout" of the prototype. Clicking on the link will open a printable PDF document in Acrobat Reader.
       
    Request for Information (RFI)
   
User Flow & Requirements: RFI (PDF). Advanstar Communications, 2001.
These are detailed functional requirements and user experience specifications for the RFI process.
       
   
Copy Deck: RFI (PDF). Advanstar Communications, 2001.
This document illustrates one stage of how content is mapped to the information architecture requirements. Clicking on the link will open a printable PDF document in Acrobat Reader.
       
   
Usability Audit: RFI (PDF). Advanstar Communications, 2001.
This review was performed after the RFI process was implemented to "fine tune" usability details. Clicking on the link will open a printable PDF document in Acrobat Reader.
       
    Hotel & Motel Management Franchise Fee Calculator
   
Requirements Definition: Franchise Fee Calculator (PDF). Advanstar Communications, 2001.
This off the cuff analysis of requirements and voluminous list of questions for the client allowed me to define the parameters of the project. Clicking on the link will open a printable PDF document in Acrobat Reader.
       
   
Storyboards: Franchise Fee Calculator (PDF). Advanstar Communications, 2001.
Storyboards for the Franchise Fee Calculator include a high-level blueprint, page-level architectural specifications, functional requirements, and content mapping. Clicking on the link will open a printable PDF document in Acrobat Reader.
       
   
Copy Deck: Franchise Fee Calculator (PDF). Advanstar Communications, 2001.
All text maps to the numbering system in the storyboards. Clicking on the link will open a printable PDF document in Acrobat Reader.
       
    Frontline Solutions Decision Tree Tool
   
Competitive Review: Decision Tree Tools (PDF). Advanstar Communications, 2001.
This review examines five text/HTML approaches and three visual approaches, identifying potential pitfalls to avoid and good ideas to emulate, and selecting three “best practice” cases. Clicking on the link will open a printable PDF document in Acrobat Reader.
       
   
Functional Requirements: Decision Tree Tool (PDF). Advanstar Communications, 2001.
Formalizes conclusions based upon the competitive review and information from the client. Clicking on the link will open a printable PDF document in Acrobat Reader.
       
   
Schematic Diagram: Decision Tree Tool (PDF). Advanstar Communications, 2001.
This diagram maps out a decision tree leading to 11 possible solutions. Clicking on the link will open a printable PDF document in Acrobat Reader.
       
  Small Business Case Study
 
Website Audit: Designer Clothing Retail Store (PDF).
This website review focuses on site structure, commercial visibility, usability, and content. Clicking on the link will open a printable PDF document in Acrobat Reader.
     
 
Redesign Blueprint: Designer Clothing Store (PDF).
Details the overall site structure as well as major components (e.g., navigation, graphics, text, meta tags, ALT tags) that must be incorporated into individual pages. Clicking on the link above will open a printable PDF document in Acrobat Reader. Final results are here (this is a web page!).
       
  Informal Website Audit
 
Website Audit: GTE Wireless
This is an informal audit (text-only, no screenshots) of GTE's wireless e-commerce site as it stood at the beginning of 2000. GTE has since been acquired by Verizon . . . but the Verizon wireless site isn't much better!
   
  Requirements Documentation (See also: technical writing )
 
Glossary Functional Requirements. Advanstar Communications, 2001.
Details requirements for glossary functionality on a B2B portal site using the very well-done technical glossary on Geek.com as a model.
 

 

   
 
Search and Advanced Search User Experience Requirements. Advanstar Communications, 2001.
Describes some of the major pitfalls of Website search tools and specifies requirements for two aspects of user experience: "the interface (design of the search forms and results pages) and the functionality (how well it matches and sorts pages)."
       
 
   
©2004 Cassie Carter