The ongoing goal of this project is to give the nonprofit a unique identity of its own, with architecture focused on the charitable mission, while also employing a look and feel expressing the max's kansas city brand (see max's kansas city below). In designing the nonprofit site, I used elements of the original site (www.maxskansascity.org/old), brought in some movement with a Flash header, created a new introductory Flash movie with interactive controls and alternate content for non-Flash-enabled browsers, and reworked the structure and content. I also customized an auction application in Perl. Work remaining includes addition of more photographs to replace the current placeholders, a new content strategy highlighting the organization's fundraising events and charity activities, and a new overall strategy dealing with the relationship between the for-profit and nonprofit sites.

e-Commerce: I configured and customized Miva Merchant and PayPal shopping carts, and implemented Network for Good donations.

Until August 2002, maxskansascity.com was a flat HTML site done in frames with a splash page -- a structure that decreased usability and made maintenance very difficult. I restructured the site using PHP server-side includes to facilitate updates and redesigned the architecture by removing the splash page, redesigning the home page, adding new sections, and enhancing navigation. I also customized and implemented a Perl blog application to make news updates easier (for visitors as well as the people posting news). Major changes are now in the works. I am now working on an interactive "virtual max's" that will allow vistors to tour max's as it looked "back in the day." The image to the left is my digital drawing of one corner of max's famous back room.

e-Commerce: To facilitate sales of T-shirts, CDs, and collectibles, I implemented a PayPal shopping cart. I also set up Amazon.com Associate links to sell max's-related books and videos. I also customized and implemented a Miva Merchant shopping cart.

My work translating the website for this designer clothing line to interactive e-commerce involved complete information architecture restructuring, graphic design, and marketing strategy. I created a new overall "look and feel" for the site, developed a growable content strategy, and provided research and advice on marketing strategies and customer relationship management.

e-Commerce: I implemented and customized Miva Merchant using 17 add-on modules.

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The Pink Pussy Cat Boutique is an adult toystore and a pop cultural landmark in New York City as well as in Florida. I redesigned the site from the ground up, on a shoestring budget, and in phases so the site would pay for its own rebirth. (Many elements of my work remain live on the current site.)

e-Commerce: I provided research on shopping cart and payment processing solutions, then set up and configured Americart. The site quickly outgrew Americart and graduated to a more robust solution.