About Cassie Carter
as an independent web designer, artist, and writer is
the product of my extensive experience with computerized
and online media and my diverse background in art, writing,
research, and advertising.
My experience with computers and the internet
extends back to the early1980s. I took college courses in
two of the hot programming languages of the day, Basic
and Pascal (!), and while I worked onsite at a Navy base, I administered test runs of an experimental,
computerized version of the Armed Services Vocational
Aptitude Battery (ASVAB) and ran computerized statistical
programs; hung out on UseNet Newsgroups; and used Gopher
for online research before the World Wide Web (as we
know it today) existed.
I began developing websites in 1995,
and I've worked full-time in the interactive industry
since 1998. There were no formal training programs
for web development when I got into the business, so
I learned by working in the trenches as a developer,
doing everything from hand-coding Active Server Pages
in VBScript for BarnesandNoble.com
to designing and
building 15-20 small business and nonprofit web sites
soup to nuts. Marketing and advertising
are favorite subjects of mine. In my free time I enjoy reading books about advertising and research approaches and historical trends
in marketing and advertising. Meanwhile, I have found my true passion in "user experience" in the work I have done all along
as an information
architect and technical
writer. I absolutely love finding out what users need, designing interactions to meet those needs, and writing
white papers and specification documents to ensure those needs are met.
My graphic design experience extends
back to my childhood passion for drawing. I went to
college on two art scholarships and, over the years,
my portfolio of artwork
has grown to include works in pencil, India ink, and
acrylics, as well as digital graphics. I now also apply
my talents to web
design and print
design (brochures, invitations, CD artwork, business
cards, etc.) as well as some experiments with Flash.
Finally, my academic background is probably what most clearly sets me apart
from others in my line of work. I possess a bachelor's degree in psychology, and doctorate and
master's degrees in English; I have published an impressive body of scholarly journal and book articles, and have presented
many scholarly conference papers.
I also taught college research and writing from 1988
to 1998. (For more information, please refer to my resume page).
Information Architects (and Interacton Designers) are often classified as coming from visual design, writing, tech, project management, or library science. I come from none of these backgrounds . . . but at the same time all of them. (If you're wondering about the "library science" part, I taught college research writing for ten years and taught my students how to use libraries, and this experience stokes my deep interest in search tools and taxonomies.) Working in the interactive industry, my academic and real world experiences
allow me to offer my clients 360° solutions.
I most enjoy projects that allow me to learn about users' needs and design solutions to meet those needs. It's even more fun when complex business requirements create a challenge.