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Research & Writing
Interactive Gaming Overview
By Cassie Carter, PhD
10 March 2000
Interactive games comprise a range from
very simple, low-end web games to the most elaborate, high-end
PC and console games. The quality and sophistication of a
game depends on the technical complexity of the application,
the caliber of the graphics and animation, and the smoothness
of user experience. The majority of Internet games fall in
the middle of this range, and the gap between mid-range and
high-end is a large one. Internet games are a different class
than the games offered on CD-ROM for PCs or for Playstation
and Nintendo. PC and console games boast the highest-quality
graphics, smoothness of user experience, and greatest interactive
experience. While some Java Internet games can be highly
sophisticated, they cannot attain the quality of a PC or console
game.
High-End
Games
High-end games are those developed for PC
and console (e.g., PlayStation, Nintendo, Dreamcast).
According to ZDNet, Video games were a $7 billion market in
1999. The console game market share is $4.2 billion;
PC games bring in $2 billion. Sega has sold 1.5 million
units of Dreamcast, and in Japan Sony sold a million PlayStation
2’s during its first two days. As of mid-1999, almost 70%
of all US households owned or rented computer games. Currently,
one in four US households have a Sony Playstation. [1]
| PC games: the current
top PC games, according to Microsoft’s Gaming Zone,
include Rainbow 6, Age of Empires 2, Rogue
Spear, Jedi Night Dark Forces 2, MechWarrior
3, Quake 2, Combat Flight Simulator, and
Links LS 2000.
Development: Age of Empires
cost between $12 - $15 million and took two years to
develop. |
Console games: popular console games
include Super Mario Brothers, Sonic Adventure,
and Donkey Kong. Development: console games can take
1-2 years of development. The average budget for development
of a PlayStation or Nintendo 64 game is around $2 million.
Development for a PlayStation 2 game is expected to
cost at least $4 million.
High-End Games Online
PC games can be played online via websites that offer
“hosted” games. The host is an individual user who has a
personal copy of the CD-ROM containing the game. The user/host
sets up the game preferences and invites other online users
to play. In some cases, all players must have a personal
copy of the CD-ROM game; in other cases, play requires one
copy of the game for every three players. A chat interface
allows players to talk to each other.
Console games are played using a
separate console. Sega Dreamcast’s console has a built-in
56K modem, allowing for full Internet functionality through
the Sega Dreamcast Network, including chat, e-mail, web browsing
and online gaming. Sega Dreamcast currently has more than
40 titles available. The 2000 Sony Playstation 2, which also
supports audio CD and DVD video, also has multi-player and
internet functionality.
Web Mid-to-High Range
On the web, higher-end games tend to be developed in Java
and/or VRML and are extremely complex, offering top-of-the
line graphics and smooth play. They differ from mid-range
game in their complexity of programming and logic (for example,
simulated physics models and increased possible outcomes).
Development time can be in the range of 6-8 months.
Web Mid Range
Mid-range games are the most common on the Web. Usually
developed in Flash or Shockwave, they offer a smooth playing
experience and high-quality graphics, although not as elaborate
as the high-end games. Development time is 4-6 months.
Web Low-Mid Range
The least sophisticated mid-range games maintain high
graphics quality and smooth playing, but present low level
of complexity in programming and logic. Development time
is 2-4 months.
Web Low Range
Low-end games offer less-developed graphics and less smoothness
in user experience. The low-end category may also include
games/presentations with minimal “content” or action. Development
time is 1-2 months. (See http://www.game-land.com/games/pigrace/ for an example of a low-end game.)
Types of Interactive Games
Across the range from low to high, games fall into several
overlapping categories:
- Reflex/Action games: on the Internet,
these are traditional arcade games like Pacman, Space Invaders,
etc. Less sophisticated ones tend to be minimal, graphically—like
a pong game in which the paddles are simple lines—as compared
to more elaborate ones, like a fully developed golf game
that presents a complete course, varying wind speeds and
directions, and so on. The higher-end games incorporate
3-D graphics, role-playing, and multi-player networking.
- Strategy and board games: these
include games like Checkers, Connect-4, Uno, Jigsaw puzzle,
Tic-Tac-Toe, maze, etc.
- Word/mind challenge games: crossword
puzzles, anagrams, typing tests, trivia quiz, madlibs, hangman.
- Multi-player games: Multi-player
games include card games, like poker and spades (see Yahoo
games), as well as more elaborate setups in which an individual
can “host” a retail game online using a CD-ROM. See http://www.zone.com.
A multi-player game can be a reflex/action game, strategy
or board game, word/mind challege game, an RPG, a fantasy
game, or a VRML game.
- RPGs (Role Playing Games): These
began as MUDs (multi-user dungeons) offering text-based
chat; they are now graphics-based. Sometimes a fee is charged
for online play.
- Fantasy games: Somewhere between
strategy and role-playing games, these include “Fantasy
Baseball” and “Fantasy Politics” games.
- VRML games: VMRL (“virtual reality
markup language”) makes possible richly detailed, interactive,
3D games. They tend to lie on the high end in terms of
complexity, development time, and cost. For examples, see:
http://kidsnetgames.about.com/kids/kidsnetgames/msub27.htm
http://www.sumea.com/b_2.html
Outsourcing vs. Internal Development
of Games
Outsourcing is not necessarily cost-effective or faster
than developing games internally, unless game development
is large-scale or includes high-end PC or console games.
Game Developers/Vendors
Many of the biggest names in game development concentrate
on console and CD-ROM games and do not specialize in Internet
game development. However, many of the developers who offer
internet games also offer PC, console, and hybrid games.
The chart below lists developers in three categories: high-end,
console/PC game developers; mid-to-high range internet and
CD-ROM developers; and low-to-mid range internet game developers.
| HIGH-END GAME DEVELOPERS:
PC AND CONSOLE GAMES |
| COMPANY |
OVERVIEW |
TITLES |
3DO
www.nwcomputing.com
600 Galveston Drive
Redwood City, CA 94063
Ph. 650-261-3000 |
Develops, publishes and markets interactive
entertainment for multiple platforms including the PC,
PlayStation® game console, Nintendo® 64, and the Internet. |
Army Men
Crusaders
Heroes
Might-Magic
Arcomage |
Activision
www.activision.com
Corporate Headquarters
Activision, Incorporated
3100 Ocean Park Boulevard
Santa Monica, California 90405
Ph. 310-255-2000 |
Leading publisher, developer and distributor
of PC and console games. Founded in 1979. Partnerships
and alliances with Marvel Enterprises, Viacom (Star Trek),
Psygnosi |
www.activision.com/investor/products.html
Battlezone II, A Bug's Life, Cabela's Big Game Hunter
III, Dark Reign II, Interstate '82, QUAKE III, Arena,
Space Invaders, Shanghai: Second Dynasty, Soldier of Fortune,
Spider-Man, Star Trek: Armada, Star Trek: Hidden Evil,
Star Trek: Vogayer - Elite Force, Star Wars: Episode I,
Racer, Star Wars: Episode I, The Phantom Menace, Teen
Digital Diva II: Cosmic Edition, Tony Hawk Pro Skater,
Vampire: The Masquerade - Redemption |
Aegis Simulation Technologies
www.aegistech.com
Joe Waters
jpw@aegistech.com |
Ultra-realistic first-person combat games.
Can custom tailor games for use in a location-based entertainment
environment. Founded in 1997. PC games only. |
www.aegistech.com/bfris-b.html
BFRIS: Zero Gravity Fighter Combat |
Blizzard Entertainment
www.blizzard.com
P.O. Box 18979
Irvine, CA 92623 |
Established in 1994. In addition to developing
PC and console games, Blizzard owns Battle.net, a free
online game service. |
www.blizzard.comDiablo, Warcraft, Starcraft, Rock 'n
Roll Racing, The Lost |
Creature Labs
www.creaturelabs.com
Quayside, Bridge Street
Cambridge, CB5 8AB
England
Ph:+44 (0) 1223 272000
Fax: +44 (0) 1223 727001
Info @creaturelabs.com |
Games and online virtual worlds, including
chilren's games. |
www.creaturesvillage.com
Creatures Village, Creatures Adventures, Creatures Playground |
Electronic Arts
www.ea.com
CORPORATE HEADQUARTERS
Electronic Arts Inc.
209 Redwood Shores Pkwy.
Redwood City, CA 94065 |
The world's largest interactive entertainment
software company. Includes online game development; strategic
relationship |
www.ea.com
Tiger Woods PGA TOUR Golf, NASCAR, FIFA,Soccer, Knockout
Kings Boxing |
Lucas Arts
www.lucasarts.com
PO Box 10307
San Rafael, CA 94912 |
High-end PC and console games |
www.lucasarts.com/products/default.htm
Star Wars, Indiana Jones |
Microprose
www.hasbrointeractive.com/microprose/
USA Media Contact
Daryle Lamoureux
H A S B R O I N T E R A C I V E
50 Dunham Road
Beverly, MA 01915
Ph: 978-921-3805
Fax: 978-921-3704 |
Develops PC, console, and online games. Joined
Hasbro Interactiv |
www.hasbrointeractive.com/microprose/
online_games/index.cfm |
Microsoft
www.microsoft.com www.zone.com
Corporate headquarters:
One Microsoft Way
Redmond, WA 98052-6399 |
Microsoft owns many of the most popular games,
including several developed by companies in this chart.
Microsoft also runs The Zone, a monolithic gaming site.
www.zone.com |
www.microsoft.com/catalog
Asheron's Call, Pandora's Box, Pinball Arcade, Baseball
2000, Links™, LS 2000, NBA Inside, Drive 2000, Golf 1999
Edition, International Soccer 2000, NFL Fever 2000, Age
of Empires®, Close Combat™, Combat Flight Simulator, Flight
Simulator 2000, Midtown Madness |
Psygnosis
www.psygnosis.comwww.psygnosis.com
2000 Alameda De Las Pulgas
Suite 126
San Mateo, CA 94403
Tel: (650) 287 6500
Fax: (650) 287 6598 |
Sony Playstation games. Founded 1984, acquired
by the Sony Corporation in 1993. Partner relationship
with Activision (and others). See also: Labrysmm.co.uk. |
www.psygnosis.com/html/games/games.htm
Wipeout 3, Formula One 99, Drakan, Colony Wars, Metal
Fatique |
Pulse 3D www.pulsenetwork.com
Pulse Entertainment
654 Mission Street
San Francisco, CA, 94105
Tel: 415-348-4000
Fax: 415-348-4001
http:/ |
Custom, unique, interactive, animated 3D content.
Founded in 1994 and produced successful CD-ROM games.
Focus shifted to Internet in 1997; the Pulse Creator™
and Pulse Player™ were completed in 1998. |
www.pulsenetwork.com/pulse_beat/index.html
Greeting cards, Virtual Jay Leno, MTV’s Dance Amp Lab,Mattel’s
Generation Girls |
Red Storm Entertainment
www.redstorm.com
2000 Aerial Center, Suite110
Morrisville, NC 27560
Ph: 919-460-1776
Fax: 919-460-3305
Brad Smith, Director of Sales
Ph: 919-460-1776 x3063 |
Founded in 1996 by novelist Tom Clancy, Red
Storm specializes in CD-ROM games, console games, and
related merchandise with tie-ins to Clancy’s novels. Many
games combine full 3-D graphics, seamless action, strategic
gameplay, and enhanced multi-player capabilities. North
American distribution through SouthPeak Interactivewww.southpeak.com. |
www.redstorm.com/corporate/products.html
Tom Clancy's Rainbow Six, Rainbow Six: Rogue Spear, Shadow
Watch, Force |
Web.Works Interactive
Webworks.inet.net.my
C/o Hitechniaga Sdn Bhd
Enterprise 3
Technology Park, Malaysia
Bukit Jalil, 57000
Kuala Lumpur, Malaysia
Ph: 603-9660966 x2256, 603-96600880
webworks@hitich.com.my |
Real-time, multiplayer adventure role-playing
& strategy games for PC. |
Destiny,Galactic Empires |
| MID-TO-HIGH RANGE |
|
|
|
NoHo Digital
www.noho.co.uk
325 317 Canbera House
Regent Street
London, W1R 7YB
Ph: +44 (0) 071-299-3434
Fax: +44 (0) 631-5050
Tim Carrigan, Timc@noho.co.uk |
Ogilvy-owned new media company specializing
in Shockwave and Flash. Web and CD-ROM development. |
|
| LOW-TO-MID RANGE GAME
DEVELOPERS: INTERNET GAMES |
| COMPANY |
OVERVIEW |
TITLES |
Bottle Rocket
www.bottlerocket.com
Gib Chapman, Senior VP Sales & Marketing
Ph. 212-352-2040 x292
Chapman@bottlerocket.com |
Creative, marketing-driven online games;
offers off-the-shelf and custom designed games. Sports,
trivia, prediction. |
www.bottlerocket.com/gamesindex.html
www.bottlerocket.com/whatsnewmain.html |
HearMe
www.hearme.com
665 Clyde Avenue
Mountain View, CA 94043
Ph: 650-429-3900
Fax: 650-429-3911
Sales@hearme.com , |
Web-based, real-time, live voice communication., |
Online Karaoke, Foreign language interaction, Multiplayer
games, |
Protozoa
www.protozoa.com
www.dotcomix.com 2727 Mariposa, Studio
100
, San Francisco, , CA 94110
PH: 415-522-6500
Fax: 415-522-6522
Info@protozoa.com |
Creates animations for broadcast and web
using its proprietary ALIVE Performance Animation software.
|
No games, but check out "Virtual Bill" on Dotcomix.com,
developed for MTV. |
QuadGames
www.quadgames.com,
Bilderdijkstraat 190-I1053 LE
Amsterdam
The Netherlands
Ph: 00 31 (0)30 2717206
Fax: 00 31 (0)30 2717206
quadgames@quadgames.com
sales@quadgames.com |
Shockwave and Java web games. Games can be
licensed or custom-built. |
www.quadgames.com/games
Toothpick GP, Herman's Slide a '00', Bill Darla Soft Feed,The
Naybors, Bill Xtreme, Snowboarding, Rudolph's Nose Job |
Skyworks Technology
www.skyworkstech.com
505 Main Street
Hackensack, NJ 07602
Fax: 201-457-1099
Ph: 201-457-1000
Gary Kitchen: ext. 11
Bill Wentworth: ext. 12 |
Flash and Shockwave applications and games
with emphasis on branding. |
www.nabiscoworld.com, www.candystand.com, www.cornnuts.com |
Small World
www.smallworld.com
sports@smallworld.com |
Largest independent developer of free online
fantasy sports games. Offers co-branding. Founded in 1994. |
College Hoops, Hockey, Politics, Baseball |
Sumea
www.sumea.com Sami Arola
Sumea@saunalahti.fi
Jarkko Salminen
salmine@uiah.fi |
VRML designers/developers. Produce intricate,
Java-based, real-time, animated, 3-D applets. |
www.sumea.com/b_1.html
Flowerscene, Turtle, Halo |
Turbine
www.turbinegames.com
350 University Ave
Westwood, MA 02090
Ph: 781-407-4000
Fax: 781-329-5463 Office@TurbineGames.com |
Internet multiplayer games. Founded 1994. |
www.turbinegames.com/asherons-call/
Asheron’s Call |
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