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Research & Writing
Interactive Gaming Overview
By Cassie Carter, PhD
10 March 2000

Interactive games comprise a range from very simple, low-end web games to the most elaborate, high-end PC and console games. The quality and sophistication of a game depends on the technical complexity of the application, the caliber of the graphics and animation, and the smoothness of user experience. The majority of Internet games fall in the middle of this range, and the gap between mid-range and high-end is a large one.  Internet games are a different class than the games offered on CD-ROM for PCs or for Playstation and Nintendo.   PC and console games boast the highest-quality graphics, smoothness of user experience, and greatest interactive experience.  While some Java Internet games can be highly sophisticated, they cannot attain the quality of a PC or console game.

Graph: Sony will continue to dominate console gaming in 2000, but Microsoft's new Xbox and Nintendo's yet-to-be-released Dolphin could e contendersHigh-End Games

High-end games are those developed for PC and console (e.g., PlayStation, Nintendo, Dreamcast).   According to ZDNet, Video games were a $7 billion market in 1999.  The console game market share is $4.2 billion; PC games bring in $2 billion.   Sega has sold 1.5 million units of Dreamcast, and in Japan Sony sold a million PlayStation 2’s during its first two days.  As of mid-1999, almost 70% of all US households owned or rented computer games.  Currently, one in four US households have a Sony Playstation. [1]  

PC games:  the current top PC games, according to Microsoft’s Gaming Zone, include Rainbow 6, Age of Empires 2, Rogue Spear, Jedi Night Dark Forces 2, MechWarrior 3, Quake 2, Combat Flight Simulator, and Links LS 2000.

Development: Age of Empires cost between $12 - $15 million and took two years to develop.

Console games: popular console games include Super Mario Brothers, Sonic Adventure, and Donkey Kong. Development: console games can take 1-2 years of development.  The average budget for development of a PlayStation or Nintendo 64 game is around $2 million. 

Development for a PlayStation 2 game is expected to cost at least $4 million.

High-End Games Online
PC games can be played online via websites that offer “hosted” games.  The host is an individual user who has a personal copy of the CD-ROM containing the game.  The user/host sets up the game preferences and invites other online users to play.  In some cases, all players must have a personal copy of the CD-ROM game; in other cases, play requires one copy of the game for every three players.  A chat interface allows players to talk to each other. 

Console games are played using a separate console. Sega Dreamcast’s console has a built-in 56K modem, allowing for full Internet functionality through the Sega Dreamcast Network, including chat, e-mail, web browsing and online gaming. Sega Dreamcast currently has more than 40 titles available. The 2000 Sony Playstation 2, which also supports audio CD and DVD video, also has multi-player and internet functionality.

Web Mid-to-High Range
On the web, higher-end games tend to be developed in Java and/or VRML and are extremely complex, offering top-of-the line graphics and smooth play.  They differ from mid-range game in their complexity of programming and logic (for example, simulated physics models and increased possible outcomes).  Development time can be in the range of 6-8 months.

Web Mid Range
Mid-range games are the most common on the Web.  Usually developed in Flash or Shockwave, they offer a smooth playing experience and high-quality graphics, although not as elaborate as the high-end games.  Development time is 4-6 months. 

Web Low-Mid Range
The least sophisticated mid-range games maintain high graphics quality and smooth playing, but present low level of complexity in programming and logic.  Development time is 2-4 months. 

Web Low Range
Low-end games offer less-developed graphics and less smoothness in user experience.  The low-end category may also include games/presentations with minimal “content” or action.  Development time is 1-2 months.  (See http://www.game-land.com/games/pigrace/ for an example of a low-end game.)

Types of Interactive Games
Across the range from low to high, games fall into several overlapping categories:

  • Reflex/Action games: on the Internet, these are traditional arcade games like Pacman, Space Invaders, etc.   Less sophisticated ones tend to be minimal, graphically—like a pong game in which the paddles are simple lines—as compared to more elaborate ones, like a fully developed golf game that presents a complete course, varying wind speeds and directions, and so on.  The higher-end games incorporate 3-D graphics, role-playing, and multi-player networking.
  • Strategy and board games: these include games like Checkers, Connect-4, Uno, Jigsaw puzzle, Tic-Tac-Toe, maze, etc.
  • Word/mind challenge games: crossword puzzles, anagrams, typing tests, trivia quiz, madlibs, hangman.
  • Multi-player games: Multi-player games include card games, like poker and spades (see Yahoo games), as well as more elaborate setups in which an individual can “host” a retail game online using a CD-ROM. See http://www.zone.com.  A multi-player game can be a reflex/action game, strategy or board game, word/mind challege game, an RPG, a fantasy game, or a VRML game.
  • RPGs (Role Playing Games): These began as MUDs (multi-user dungeons) offering text-based chat; they are now graphics-based.  Sometimes a fee is charged for online play.
  • Fantasy games: Somewhere between strategy and role-playing games, these include “Fantasy Baseball” and “Fantasy Politics” games.
  • VRML games: VMRL (“virtual reality markup language”) makes possible richly detailed, interactive, 3D games.  They tend to lie on the high end in terms of complexity, development time, and cost.  For examples, see: http://kidsnetgames.about.com/kids/kidsnetgames/msub27.htm
    http://www.sumea.com/b_2.html

Outsourcing vs. Internal Development of Games
Outsourcing is not necessarily cost-effective or faster than developing games internally, unless game development is large-scale or includes high-end PC or console games.

Game Developers/Vendors
Many of the biggest names in game development concentrate on console and CD-ROM games and do not specialize in Internet game development.  However, many of the developers who offer internet games also offer PC, console, and hybrid games.  The chart below lists developers in three categories: high-end, console/PC game developers; mid-to-high range internet and CD-ROM developers; and low-to-mid range internet game developers.

HIGH-END GAME DEVELOPERS: PC AND CONSOLE GAMES
COMPANY
OVERVIEW
TITLES
3DO
www.nwcomputing.com

600 Galveston Drive
Redwood City, CA 94063
Ph. 650-261-3000
Develops, publishes and markets interactive entertainment for multiple platforms including the PC, PlayStation® game console, Nintendo® 64, and the Internet. Army Men
Crusaders
Heroes
Might-Magic
Arcomage
Activision
www.activision.com

Corporate Headquarters
Activision, Incorporated
3100 Ocean Park Boulevard
Santa Monica, California 90405
Ph. 310-255-2000
Leading publisher, developer and distributor of PC and console games. Founded in 1979. Partnerships and alliances with Marvel Enterprises, Viacom (Star Trek), Psygnosi www.activision.com/investor/products.html

Battlezone II, A Bug's Life, Cabela's Big Game Hunter III, Dark Reign II, Interstate '82, QUAKE III, Arena, Space Invaders, Shanghai: Second Dynasty, Soldier of Fortune, Spider-Man, Star Trek: Armada, Star Trek: Hidden Evil, Star Trek: Vogayer - Elite Force, Star Wars: Episode I, Racer, Star Wars: Episode I, The Phantom Menace, Teen Digital Diva II: Cosmic Edition, Tony Hawk Pro Skater, Vampire: The Masquerade - Redemption
Aegis Simulation Technologies
www.aegistech.com

Joe Waters
jpw@aegistech.com
Ultra-realistic first-person combat games. Can custom tailor games for use in a location-based entertainment environment. Founded in 1997. PC games only. www.aegistech.com/bfris-b.html

BFRIS: Zero Gravity Fighter Combat
Blizzard Entertainment
www.blizzard.com
P.O. Box 18979
Irvine, CA 92623
Established in 1994. In addition to developing PC and console games, Blizzard owns Battle.net, a free online game service. www.blizzard.comDiablo, Warcraft, Starcraft, Rock 'n Roll Racing, The Lost
Creature Labs
www.creaturelabs.com

Quayside, Bridge Street
Cambridge, CB5 8AB
England
Ph:+44 (0) 1223 272000
Fax: +44 (0) 1223 727001
Info @creaturelabs.com
Games and online virtual worlds, including chilren's games. www.creaturesvillage.com
Creatures Village, Creatures Adventures, Creatures Playground
Electronic Arts
www.ea.com

CORPORATE HEADQUARTERS
Electronic Arts Inc.
209 Redwood Shores Pkwy.
Redwood City, CA 94065
The world's largest interactive entertainment software company. Includes online game development; strategic relationship www.ea.com

Tiger Woods PGA TOUR Golf, NASCAR, FIFA,Soccer, Knockout Kings Boxing
Lucas Arts
www.lucasarts.com

PO Box 10307
San Rafael, CA 94912
High-end PC and console games www.lucasarts.com/products/default.htm

Star Wars, Indiana Jones
Microprose
www.hasbrointeractive.com/microprose/

USA Media Contact
Daryle Lamoureux
H A S B R O I N T E R A C I V E
50 Dunham Road
Beverly, MA 01915
Ph: 978-921-3805
Fax: 978-921-3704
Develops PC, console, and online games. Joined Hasbro Interactiv www.hasbrointeractive.com/microprose/
online_games/index.cfm
Microsoft
www.microsoft.com www.zone.com

Corporate headquarters:
One Microsoft Way
Redmond, WA 98052-6399
Microsoft owns many of the most popular games, including several developed by companies in this chart. Microsoft also runs The Zone, a monolithic gaming site.

www.zone.com
www.microsoft.com/catalog

Asheron's Call, Pandora's Box, Pinball Arcade, Baseball 2000, Links™, LS 2000, NBA Inside, Drive 2000, Golf 1999 Edition, International Soccer 2000, NFL Fever 2000, Age of Empires®, Close Combat™, Combat Flight Simulator, Flight Simulator 2000, Midtown Madness
Psygnosis
www.psygnosis.comwww.psygnosis.com

2000 Alameda De Las Pulgas
Suite 126
San Mateo, CA 94403
Tel: (650) 287 6500
Fax: (650) 287 6598
Sony Playstation games. Founded 1984, acquired by the Sony Corporation in 1993. Partner relationship with Activision (and others). See also: Labrysmm.co.uk. www.psygnosis.com/html/games/games.htm

Wipeout 3, Formula One 99, Drakan, Colony Wars, Metal Fatique
Pulse 3D
www.pulsenetwork.com

Pulse Entertainment
654 Mission Street
San Francisco, CA, 94105
Tel: 415-348-4000
Fax: 415-348-4001
http:/
Custom, unique, interactive, animated 3D content. Founded in 1994 and produced successful CD-ROM games. Focus shifted to Internet in 1997; the Pulse Creator™ and Pulse Player™ were completed in 1998. www.pulsenetwork.com/pulse_beat/index.html

Greeting cards, Virtual Jay Leno, MTV’s Dance Amp Lab,Mattel’s Generation Girls
Red Storm Entertainment
www.redstorm.com

2000 Aerial Center, Suite110
Morrisville, NC 27560
Ph: 919-460-1776
Fax: 919-460-3305

Brad Smith, Director of Sales
Ph: 919-460-1776 x3063
Founded in 1996 by novelist Tom Clancy, Red Storm specializes in CD-ROM games, console games, and related merchandise with tie-ins to Clancy’s novels. Many games combine full 3-D graphics, seamless action, strategic gameplay, and enhanced multi-player capabilities. North American distribution through SouthPeak Interactivewww.southpeak.com. www.redstorm.com/corporate/products.html

Tom Clancy's Rainbow Six, Rainbow Six: Rogue Spear, Shadow Watch, Force
Web.Works Interactive
Webworks.inet.net.my

C/o Hitechniaga Sdn Bhd
Enterprise 3
Technology Park, Malaysia
Bukit Jalil, 57000
Kuala Lumpur, Malaysia
Ph: 603-9660966 x2256, 603-96600880
webworks@hitich.com.my

Real-time, multiplayer adventure role-playing & strategy games for PC. Destiny,Galactic Empires
MID-TO-HIGH RANGE
NoHo Digital
www.noho.co.uk

325 317 Canbera House
Regent Street
London, W1R 7YB
Ph: +44 (0) 071-299-3434
Fax: +44 (0) 631-5050
Tim Carrigan, Timc@noho.co.uk
Ogilvy-owned new media company specializing in Shockwave and Flash. Web and CD-ROM development.  
LOW-TO-MID RANGE GAME DEVELOPERS: INTERNET GAMES
COMPANY OVERVIEW TITLES
Bottle Rocket
www.bottlerocket.com

Gib Chapman, Senior VP Sales & Marketing
Ph. 212-352-2040 x292
Chapman@bottlerocket.com
Creative, marketing-driven online games; offers off-the-shelf and custom designed games. Sports, trivia, prediction. www.bottlerocket.com/gamesindex.html
www.bottlerocket.com/whatsnewmain.html
HearMe
www.hearme.com

665 Clyde Avenue
Mountain View, CA 94043
Ph: 650-429-3900
Fax: 650-429-3911
Sales@hearme.com ,
Web-based, real-time, live voice communication., Online Karaoke, Foreign language interaction, Multiplayer games,
Protozoa
www.protozoa.com
www.dotcomix.com

2727 Mariposa, Studio 100
, San Francisco, , CA 94110
PH: 415-522-6500
Fax: 415-522-6522
Info@protozoa.com
Creates animations for broadcast and web using its proprietary ALIVE Performance Animation software. No games, but check out "Virtual Bill" on Dotcomix.com, developed for MTV.
QuadGames
www.quadgames.com,

Bilderdijkstraat 190-I1053 LE
Amsterdam
The Netherlands
Ph: 00 31 (0)30 2717206
Fax: 00 31 (0)30 2717206
quadgames@quadgames.com
sales@quadgames.com
Shockwave and Java web games. Games can be licensed or custom-built. www.quadgames.com/games

Toothpick GP, Herman's Slide a '00', Bill Darla Soft Feed,The Naybors, Bill Xtreme, Snowboarding, Rudolph's Nose Job
Skyworks Technology
www.skyworkstech.com

505 Main Street
Hackensack, NJ 07602
Fax: 201-457-1099
Ph: 201-457-1000

Gary Kitchen: ext. 11
Bill Wentworth: ext. 12
Flash and Shockwave applications and games with emphasis on branding. www.nabiscoworld.com, www.candystand.com, www.cornnuts.com
Small World
www.smallworld.com

sports@smallworld.com
Largest independent developer of free online fantasy sports games. Offers co-branding. Founded in 1994. College Hoops, Hockey, Politics, Baseball
Sumea
www.sumea.com

Sami Arola
Sumea@saunalahti.fi

Jarkko Salminen
salmine@uiah.fi

VRML designers/developers. Produce intricate, Java-based, real-time, animated, 3-D applets. www.sumea.com/b_1.html

Flowerscene, Turtle, Halo
Turbine
www.turbinegames.com

350 University Ave
Westwood, MA 02090
Ph: 781-407-4000
Fax: 781-329-5463
Office@TurbineGames.com
Internet multiplayer games. Founded 1994. www.turbinegames.com/asherons-call/

Asheron’s Call

©2008 Cassie Carter